Due to the ubiquitous nature of handheld devices, BI (Business Intelligence) software application is quickly becoming a necessity in the corporate world. As Karen Goulart reports in her article in SearchCIO.com entitled, Mobile BI now a must-have, thanks to handheld devices and iPads, a 2011 survey by Dresner Advisory Services LLC ranks BI the third most popular mobile application right behind email and calendar applications. BI beats out CRM, ERP, and social media. Goulhart quotes Howard Dresner, president and chief research officer at Dresner Advisory Services, who states it quite nicely,
“By virtue of the fact that the information is now going to follow you around, it really helps keep you focused on what matters, what's actually happening right now; and it serves to align people with the strategy of the organization.”
“Right now, every relevant vendor has an offering and there is substantial ongoing investment on the part of the supplier community.”
In her article Goulhart reports on the progress made over the past 3 years with mobile BI for Steffen's company, a subsidiary of risk consultancy Kroll Inc. in Loveland, Colo. The use of BI for dashboarding has become second nature for the business executives at Steffen.
The advantage to executives on-the-go using mobile BI on their handhelds and iPads and tablets is the ability at any given moment to see what is happening in the enterprise and the current business environment. This is an especially powerful tool for the Sales Exec.