Julie Bort has an interesting article in Business Insider entitled “This Exec Has An Outrageous Plan To Make SAP Bigger In Mobile Than Apple”. In it she interviews Sanjay Poonen, head of SAP’s mobile division and responsible for SAP’s analytics, database, and technology products. Poonen’s plan is get to 1 billion users for the SAP software in the next 2 years. You can read her interview with Poonen in her article, but here is his plan in brief:
- “SAP is revamping a lot of its enterprise apps to run on mobile devices. It particularly wants to reach field workers who never used PCs.
- SAP is building a few consumer apps, too, such as fantasy fan apps for the NFL (Jets and Giants) and the NBA.
- SAP is "eating its own dog food"—an industry expression for relying on its own software—and is one of the largest users of iPads, too. Its deployed over 14,000 iPads and lets Apple's enterprise sales group use it as a case study. SAP is also pushing its apps onto Android, too.
- Through its $155 million venture capital fund, SAP is investing in mobile startups—with a preference for startups writing mobile apps that use its Hana database, Poonen said.
- SAP is on the prowl for mobile companies to buy or partner with.
- Although mobile-app users will make up most of the half billion users it expects to grab, some of them will also come from its Web-based human-resources software, SuccessFactors, and the social tools it is baking into it.”