Unified Communications: Should SMB's Look to SaaS for the Solution?
First I would like to define what we mean by Unified Communications (“UC”). Unified Communications encompasses email, instant messaging, texting, phones, and other networking and mobility applications. In short Unified Communications “ … lets users access people and resources, no matter the location or communication channel, spurring productivity and boosting business processes at an economical cost.” For an in-depth discussion on this topic see UC Will Prove Challenging to Buyers And Sellers by Judy Mottl.
Initially SMB’s have found it a daunting task to try and pull all these various applications together into one cohesive platform. The lack of funds and the lack of familiarity with these tools have hindered their move to UC. The familiarity issue is evaporating as more people are using these communication tools in their non-work life and begin to demand these tools in the workplace. For further discussion on the capabilities and uses of the newest wireless devices and the coming of the Mobile Web see the following posts in this blog:
SaaS may be the way that SMB’s can overcome the budgetary constraints as well as the integration problems that have acted as a barrier for these enterprises. SaaS provides a faster deployment and the right provider can pull all the telephony tools and applications together into one unified and interconnected unit. Judy Mottl has written an excellent article that details in the ins and outs for those SMB’s considering this next step into UC. In her article SaaS Best Path for SMB Unified Communications: Service strategy lets small companies enjoy technology benefits without the headaches she interviews Simon Edwards, UC project director, British Telecom (“BT”), who cautions not to get locked into one particular platform:
"SMBs have to make sure they stick to an agnostic platform," said Edwards, adding that the best approach is an open standards platform that allows emerging technologies from different tool makers
Mottl concludes her article with a quote from Mat Taylor, a senior software architect with BT:
"The ability to get things done faster, get workers more engaged in business scenario, provide better customer service, are all big productivity wins that benefit the bottom line"
For more on the coming of age of handheld devices for the UC revolution see the following posts in this blog: